Who is telling the story? This seemingly obvious question has been the basis and the foundation of all the work done with the Photo Vogue Festival: from celebrating the female gaze in fashion photography, to highlighting diversity behind and in front of the camera, to rethinking masculinity, PVF has always tried to challenge the danger of single, monolithic stories, and to push a multiplicity of points of view. For its 6th edition, titled REFRAMING HISTORY, we want to explore the projects that have reclaimed an alternative, different way of telling a tale.

It could be, for example, a project that reframes omitted, forgotten and overlooked historical events or figures, like Akinola Davies Jr.’s BBC video series Black To Life, a project that unearths forgotten stories of black British figure for the digital generation and perfectly symbolizes this year’s festival – or even an alt-history, like the one in Bridgerton.

Helping in achieving what Chinua Achebe called “a balance of stories” or what Beyoncé defined as “a mosaic of perspectives” is one of the founding missions of Photo Vogue, Vogue’s global photographic platform that this year celebrates its 10th anniversary. Human beings are storytelling animals: the stories we tell are not just a way of representing the world, they become the very world we inhabit. There’s a great African proverb that Achebe often quotes, that says “until the lions have their own historians, the history of the hunt will always glorify the hunter.” For this edition of the festival we are looking for the lions’ stories.

As always, the scouting project is open to every photographic genre, from fashion to photojournalism, art and so on.

From today until June 25 and, as always, it will be completely free of charge.

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