Loreen has always stood slightly apart from the pop machine , a voice as otherworldly as it is unmistakably human. On “Echoes”, her first release under Polydor France, the multi-platinum artist steps into new territory while staying rooted in what she does best: making pop that reaches beyond the material.

Co-written and produced by Palestinian-Swedish hitmaker Rami Yacoub (Charli XCX, Madonna), “Echoes” begins in quiet contemplation — sparse piano keys supporting Loreen’s delicate vocal, before swelling into a widescreen, cinematic release. It’s a song that mirrors its subject matter: the invisible bonds between us that pulse across time and space.

This song is about soul connection. We’re all echoes of each other in some way.

That idea threads through every note of the track. The chorus, luminous and aching, sings: “We’re just like echoes, we’re just like stars in the night / We could be light years apart, but we will always collide.” It’s both celestial and deeply grounded — an emotional paradox Loreen has long mastered.

“Echoes” continues the artist’s recent run of introspective, spiritually charged singles — from the raw vulnerability of “Is It Love” to the hypnotic shimmer of “Gravity.” But rather than existing as standalone moments, each track feels like a fragment of a larger journey — one that’s as much about self-discovery as it is sonic exploration.

Beyond the pop sphere, Loreen recently unveiled SAGES, a collaborative project with Icelandic composer Ólafur Arnalds. The work — equal parts ambient meditation and visual mythology — draws inspiration from the surreal history of the Dancing Plague of 1518. It’s a bold, genre-defying detour that further cements Loreen’s status not just as a vocalist, but as an auteur — a storyteller unafraid to stretch the limits of form.