La Dolce Vita with Just Paul

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Just Paul is a fashion brand that characterise unique feminine clothing released in short and limited collections. The SS22 collection is inspired by the Italian “La Dolce Vita”. No wonder that for the summer campaign Just Paul brings us to the place, where “Dolce far niente” is clearly understood – Sicily.

JP summer campaign captured by photographer Hanna Kantor is a celebration of life in a small Sicilian town. Just Paul brings us on a trip with retro Fiat 500 through the streets of the Sicilian city. On the trip with Just Paul, we can observe the real essence of Sicily: tiny streets with the washed clothes hanging above the pedestrian’s area, everywhere scooters, unique architecture, and exotic nature.

After, quick change of the car, now it’s time for an Ape – a typical Sicilian vehicle. The background of the photoshoot plays perfectly with the summer clothing collection of Just Paul. The dresses that were designed for the polish market look perfect also for a vacation abroad.

For a moment we stop for a “pranzo” which means lunch in Italian. The table is full of delicious local food: arancine, pizzette and cannoli.

This season Just Paul presents a whole spectrum of spring-summer fashion. With Just Paul, we start with the first warm days. Their colorful casual dresses are designed simply for every occasion, especially for the first days of Spring. As the days got hotter and hotter Just Paul shows us beautiful white linen clothing which are going to protect us from the high temperature and the Sun.

Finally, after the long hot day, it’s time for an evening aperitivo or a date 🙂 The magnetic black lace dress is the perfect match.

In the campaign produced and photographed by Hanna Kantor, we can truly experience Sicilian hospitality, local food specialties and life “Made in Italy” with stunning clothes “Made in Poland”.