Meg Mac returns with her first new music in over two years with a skyscraping new offering in ‘Is It Worth Being Sad’. Retreating to the stillness of the countryside in 2020, ensconced within her new natural surroundings Meg started work on what would become her most personal, powerful songwriting to date.
‘Is It Worth Being Sad’?
This brilliant rhetorical question sets the scene for the introduction to Meg Mac in 2022.
For those familiar with Meg’s impressive past releases, it hints at what has occupied her in her time out of the spotlight. And for those unfamiliar, it epitomises the thoughtful artistry of this inimitable artist as she takes her craft to a new, higher level.
Her new single is a stunning offering, bold in its scope and execution, yet humble and intimate at the same time. Produced by electrifying producer duo The Donuts – Kendrick Lamar, H.E.R. – it finds this maverick delving into the depths of inner darkness to chart a forward path.
‘Is It Worth Being Sad’ finds Meg Mac elevating the promise of her early material while surging into fresh landscapes. It boldly pushes in multiple directions. Dilly Gent has come on board as Creative Director (previously Radiohead‘s CD for 16 years, and collaborator with Phoebe Bridgers on ‘Punisher’). The single’s stunning music video, directed by Alissa Torvinen, is shot in Portland and features Meg forging a path through a tempestuous storm to brighter skies.