The new study, conducted by creative resource Design Bundles analysed the world’s top 100 most visited galleries and museums, based on the number of times they have been posted and tagged on Instagram compared to their number of visitors in the past 12 months.
Carsten Höller, Upside Down Mushroom Room, 2000. Photo Attilio Maranzano. Courtesy Fondazione Prada
The Louvre is the most Instagrammable gallery in the world, the study has found. The gallery in Paris, which is home to the iconic Mona Lisa and Venus de Milo, came in first with the highest ratio of hashtags per visitor. This was a result of its 2.8 million visitors in the past 12 months, compared to the 3.4 million posts tagged #Louvre on Instagram, which means for each visitor, there are 1.21 hashtags, making the louvre the world’s most Instagrammable gallery.
Second on the list is the Grand Palais des Champs-Élysées, also known as the Grand Palais, which is located in Paris and has 1.07 hashtags per visitor.
The third most popular gallery is London’s Saatchi Gallery. The contemporary art gallery hosted 354,787 visitors over 12 months and has enjoyed Instagram popularity with 366,113 posts tagged #saatchigallery.
Another London gallery takes fourth place as the Tate Modern welcomed 1,432,941 visitors in a year, and has 1.1 million posts tagged #tatemodern on Instagram.
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London is home to ten of the world’s 100 most popular galleries – the highest number on the list, followed by Paris with six, while Moscow and Tokyo each have four entries.
The British capital also has the highest annual combined gallery visits with a whooping 7.2 million art enthusiasts going to iconic locations as the Tate Modern, Tate Britain, and the National Portrait Gallery, all of which are in the top ten most Instagrammable galleries in the world.
However, Paris is most popular among Instagrammers.The overall ratio of Instagram hashtags per visitor is bigger than in London. Parisian art galleries are winning the title of most instagramable.
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“Art has played a major role in motivating travel and cultural experiences over the years, and it is no surprise that people are keen to showcase their cultural credentials with a social media post when they go on these visits” , a spokesperson from Design Bundles commented “With ongoing travel restrictions people all over the world are still able to enjoy a virtual experience of amazing works of arts and will no doubt be keener than ever to visit such places when the opportunity presents itself.”
The research was carried out by Design Bundles, which provides a high-quality and professional marketplace for premium and affordable design resources.
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